Archive for January 25th, 2009

What Would Google Do?

Sunday, January 25th, 2009


I haven’t read this book, but it comes out on Tuesday and I will be there to buy it. I haven’t anticipated a book this much since Freakonomics in 2004.

Jeff Jarvis writes a blog, in which he dishes out free advice to the news media on how to reshape their business, virtually all of it spot-on. In this book, he promises to expand the view to include all industries. Given the depth of the current shake-out of all businesses, I can’t think of a better time for a fresh viewpoint. I’ll review it once I finish it – probably next weekend.